Do you remember my Dr. Seuss post back in October of last year when I said that I was working on some exciting new projects that I couldn’t tell you about until the Spring?
Well, Spring is almost officially sprung and everyone at C&T Publishing is excited to introduce Stash, our new line of how-to books celebrating fabric arts for a handmade lifestyle. If you’re craving beautiful authenticity in a time of mass-production…Stash is for you.
Officially, Stash is an imprint of C&T Publishing. What is an imprint, you say? I’ll try not to be too much of a publishing geek when I say…in book publishing, it is a way for a company to respond to the needs of a new or growing group of readers.
This imprint concept is very common in publishing but more easily understood in the automobile industry. For example, Toyota has their main Toyota cars but in recent years has launched Lexus and Scion to accommodate a variety of aesthetics. Similarly, Stash is a line of books that compliments the C&T list by providing content that accommodates the craft sewer.
Over many months, C&T has been carefully listening and studying ways to connect with this emerging generation of craft sewers who are actively seeking out unique and innovative fabric-based projects while still looking for style, inspiration, value, and accuracy.
With Stash, C&T is taking a major proactive step to reach out and connect with them. Stash will inspire you with contemporary designs, clear and simple instructions, and engaging photography. The first four books in the imprint available this Spring are: Me and My Sewing Machine, Little Birds, City Quilts and Socks Appeal.
Within the coming months, Stash will release an additional six titles supported by national advertising campaigns, blog tours, and a dedicated community-focused website (Stashbooks.com) launching later this month. In 2011, Stash will introduce a further 12 titles to address the needs of this important new customer.
Unlike other publishers who have dabbled in the craft sewing category, C&T is perfectly situated to apply the quality, accuracy and value that is the core of C&T Publishing’s business philosophy to Stash.
Want to hear more? Our Marketing Manager, Lisa Fulmer, will be participating in a segment on FaveCrafts internet radio this Sunday at 4pm PST, and she will be talking about Stash! (If you miss the live segment, it will be archived on the site so that you can listen to it later)
Welcome to the era of confident sewing. Welcome to Stash.
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8 Comments
SOUNDS EXCITING. CANT WAIT FOR IT TO HAPPEN
Susanne-
Congratulations on the launch of Stash! How very exciting.
yay for Stash!! I love the concept & look forward to the books!!
The new titles look really interesting. I have been making softies and sock monsters with couple of 4 and 6 year olds and it really gets their creative juices going – not to mention the other juices necessary like apple and orange and don’t forget the GoldFish!
The City Quilts book looks wonderful too. Can hardly wait. Thanks for thinking outside the box.
Stash looks excellent!
Congratulations on the new line!
thank you! we are all very excited about Stash here in the office. When some project samples from Socks Appeal arrived from Brenna, the author, it wasn't long before a crowd of employees had gathered around them oohing and ahhing – everyone wants to experience these little guys in person!
Great! This is just what I’ve been looking for to help promote my store. Thanks!!
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[...] on Saturday I was on The Quilt Show at Alden Lane Nursery in Livermore, CA. I was launching Stash and playing second fiddle to the delightful Camille Roskelly (seen here going through her tutorial [...]